Coach · Head of Product
Greg is the right coach if you're a C-suite executive at a pre-seed through pre-IPO startup whose leadership team is misaligned, stuck in ambiguity, or moving slower than your growth requires. His experience as VP of Product at Wayfair gives him insight into how high-growth leaders operate under pressure. Currently Greg resides in Seattle with his wife and two children.
MBA
Kellogg School of Management
BA in Philosophy
Williams College
Greg's career has two halves. First: investment banking and strategy consulting across tech, retail, and finance, where his job was to make sense of complexity for executives under pressure.
Second: marketing and product leadership at Wayfair through its IPO, where he ran a 50-person product organization, then COO of a venture-backed marketplace where he raised $60M and quadrupled the team. Both halves taught him the same lesson: leadership teams almost never fail because they lack smart people. They fail because they can't agree on what the problem actually is.
That's where he coaches. Greg's instinct is to ask the curious question, build the framework, and design the experiment, and then hand it back so the team can run it themselves. He isn't interested in being the smartest person in the room. He's interested in making the room smarter, faster.
“Greg isn’t afraid to just call bull**** when he sees it. A lot people enter into coaching thinking they can just skate by staying topical. Greg will quickly call that out and really make the conversation go deeper.”
Joel Keating, SVP Engineering, Grindr